PlayStar is a rising online casino brand primarily focused on the North American market, particularly New Jersey and other U.S. states with regulated online gambling. While not a game developer per se, PlayStar offers a curated experience with a user-centric platform featuring games from top studios, enhanced by loyalty programs, gamification, and responsible gaming tools. If used as a provider label, it may refer to a smaller Asian game developer producing classic-style slots, but in most industry contexts, PlayStar is a casino operator brand rather than a studio.